Long & Luxe GroWash

As I Am

Long & Luxe GroWash

Sale price€16,90
€37,22 /kg

Tax included. Shipping calculated at checkout

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Help choosing products

Are you feeling lost in the world of curly hair products and need advice on which ones are right for your curls?

I'm here for you! 

Just send me an email at rosamaria@lockenkopf.com
So that I can help you as best as possible, I would appreciate it if you could attach a photo of your curls to the email .
If you have any special requests or challenges, please feel free to write me a few lines about them.

I’d be happy to put together a personalized curly hair care routine for you and explain how to use the products correctly.
Of course, I’m also here to answer any other questions you may have about curly hair care and curly hair in general.

I look forward to hearing from you!

💚

Rosa Maria 

This lightweight, intensely moisturizing cleansing cream gently and thoroughly cleanses your curly hair—without any sulfates or harsh surfactants. The nourishing formula with pomegranate, passion fruit, and aloe vera provides your curls with valuable moisture even during cleansing and supports a healthy scalp.

At the same time, it helps detangle your curls, leaving them soft and making them easier to comb—without weighing them down. Perfect for anyone who wants soft, defined, and well-groomed curls without losing their natural moisture.

Advantages:

  • Gently cleansing and nourishing – thoroughly removes impurities without drying out your hair  
  • moisturizes the scalp and hair, visibly increasing moisture levels  
  • makes detangling easier and leaves curls soft and manageable  
  • promotes healthy curl growth and strengthens the curl structure  
  • Sulfate-free, paraben-free, and phthalate-free—so it’s gentle on the scalp and ideal for sensitive curly hair  

Key ingredients and their effects:

  • Aloe vera – soothes the scalp, moisturizes, and leaves your hair feeling healthy and nourished.  
  • Pomegranate juice (pomegranate fruit juice / seed oil) – antioxidant, rich in vitamins and minerals, supports healthy growth, and strengthens the roots.  
  • Passion fruit (Passiflora edulis fruit juice) – moisturizes and softens, leaving curls smooth while nourishing both the scalp and the curls.  
  • Castor seed oil, shea butter, coconut oil, nourishing plant butters, and oils—deeply nourish the hair, protect against moisture loss, and promote elasticity and shine.  
  • Niacinamide, biotin, proteins, and plant extracts from nettle, clover, flaxseed, and more—strengthen the hair structure, support scalp health, and promote growth and strength.  

Usage: Thoroughly wet your hair with water. Rub a generous amount of GroWash between your palms and massage it into your hair and scalp—just like you would with a regular shampoo. Gently massage your scalp with your fingertips to stimulate blood circulation. Carefully detangle with a wide-toothed comb, then rinse thoroughly. Repeat if necessary (e.g., in cases of heavy product buildup or for a more intensive scalp cleanse). Follow with a suitable conditioner or mask.

Net weight: 454 g

Ingredients: Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Hydrogenated Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Polysorbate 60, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract, Betaine, Niacinamide, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Hibiscus Rosa-Sinensis Flower Extract, Panthenol, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Piroctone Olamine, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Aminomethyl Propanol, Maltodextrin, Citric Acid, Polyacrylamide, Cetearyl Alcohol, PEG-40 Castor Oil, Stearalkonium Chloride, Quaternium-18, Propylene Glycol, PEG-100 Stearate, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Chloride, Limonene, Linalool, Red 33/CI 17200.  

Shipping

We ship daily from our warehouse in Germany until 1 p.m.

Your order will arrive in 1–2 business days. 

Shipping

We ship daily from our warehouse in Germany until 1 p.m.

Your order will arrive in 1–2 business days. 

Help for You

Not sure which product is best for your curly hair? Or do you have questions about proper curl care?

Just send me an email—I’d be happy to take the time to help you and your curls.

I look forward to hearing from you:

rosamaria@lockenkopf.com

Help for You

Not sure which product is best for your curly hair? Or do you have questions about proper curl care?

Just send me an email—I’d be happy to take the time to help you and your curls.

I look forward to hearing from you:

rosamaria@lockenkopf.com

Our Promise

lockenkopf is for all curly-haired people who want to love and care for their curls naturally.

When selecting our products, we make sure they are Curly Girl Safe and not only beneficial for your curls but also considerate of Mother Nature

The products you’ll find at lockenkopf are free from sulfates, mineral oils, and silicones, and are definitely not tested on animals.

Our Promise

lockenkopf is for all curly-haired people who want to love and care for their curls naturally.

When selecting our products, we make sure they are Curly Girl Safe and not only beneficial for your curls but also considerate of Mother Nature

The products you’ll find at lockenkopf are free from sulfates, mineral oils, and silicones, and are definitely not tested on animals.

Frequently Asked Questions

Yes. All products at lockenkopf are free of sulfates, silicones, mineral oils, and animal testing. We select every product with the utmost care for your curls.

You can find the right type of curl right above the "Buy" button. If you're unsure, visit or email us at —Rosa Maria will be happy to advise you personally. Or ask Lila.👉

Absolutely. Our founder, Rosa Maria, would be happy to put together a personalized routine for you. Just send us an email at with a photo of your curls.

At lockenkopf, we make it a top priority to ensure your order arrives as quickly as possible. Orders received by 1 p.m. on weekdays are handed over to our shipping provider the same day. Delivery within Germany usually takes 1–2 business days.  You can find more information about shipping here:

If your delivery is ever late or you have any questions, please feel free to contact us—thanks to tracking, we always know where your package is.  

lockenkopf was founded in Switzerland in 2016 by Rosa Maria, who was born in the Dominican Republic. What began as a personal journey back to natural curls is now a leading boutique destination for mindful curl care.

Since February 2025, lockenkopf has also been represented in Germany with its own warehouse—for faster delivery times and even closer proximity to our customers.

For us, curly hair care is more than a routine—it’s a ritual.
Every product is personally tested and carefully selected: free of sulfates, silicones, mineral oils, and harmful additives. For the sake of the environment. For the sake of your curls.