The Secrets of Loly

Kelly Massol, the founder of Les secrets de Loly, was born in Paris to parents from the West Indies. She was born with curly hair, but her passion for natural hair care didn’t develop until later. She dedicates her hair care products to curly hair, ranging from wavy to curly to kinky. To learn more about curls and how to care for them, she founded the forum “Boules et Cotons” in 2005, where she exchanged ideas about ingredients, care, and products with 15,000 other people with curly hair. From these experiences, the exclusive, curl-loving brand Les secrets de Loly was born in 2009—discover her secrets too.